Content is key! Content is king! So the content marketing gurus tell you, but so is a compelling headline. Writing a really great headline is a sure-fire way to connect with your readers and get them to read more. Here is how to create a magnetic headline for your blog, website or social media platform.
Use numbers in your title
Number based headlines are powerful and help to set limits about the length of an article, so that your readers will know what to expect.
Start your headline with a number but don’t spell the number out i.e. use 3 instead of three.
Headlines with odd numbers have a 20% higher click through rate than headlines with even numbers.
If you promise 3 steps, make sure you don’t have 7 steps.
Use bold statements and promise your readers some valuable information
‘How to…’ headlines that address issues and hopefully provide answers for your readers are valuable in ensuring that people click through to your article.
The most popular Google searches start with the word ‘How to’, with people looking to try and solve a problem in the easiest way.
Headlines with the words ‘best’ and ‘better’ in them have also proved to be successful.
Ask a question to compel your readers to click on the post
Capture someone’s attention by asking them a question that will stimulate their curiosity.
However, try not to use questions that can be answered by a simple Google search, and avoid using questions that can’t pass Betteridge’s Law, named after British technology journalist Ian Betteridge.
Betteridge’s Law states that any headline ending in a question mark can be answered with the word no. The premise behind Betteridge’s Law was built on the idea that media publications use these type of headlines to attract attention but then aren’t able to follow up with the facts to substantiate their questions.
Try Not to Use Clickbait Headlines
What are clickbait headlines? These are headlines used to exploit a reader’s curiosity, providing just enough information to make them wonder what the content is about, but not enough to satisfy their curiosity without clicking through to the linked content. “You Won’t Believe What Happened Next” is a typical example of a clickbait headline. Using clickbait headlines can result in your readers losing trust in your content and feeling that they have been tricked or misled into clicking through to something that doesn’t come up with the desired result.
Headlines are the single most important factor when creating great content and quality headlines can create loyal readers.