It’s 2017 and there are a host of digital marketing platforms out there, with new ones popping up all the time, but blogging for business is still important.

Blogging stats snipDo you think that blogging is a waste of time or is your business blog taking up valuable time and resources without generating any return? Effective marketers are maintaining blogs as the centre piece of their content marketing, and with good reason. According to this infographic from Socialee Media, companies that prioritise blogging are 13 times more likely to generate positive return on investment.

Blogging helps to establish your industry expertise and thought leadership; if you create content that gives value to your audience, they will see you as a go-to resource and this can establish you as an industry authority. A great business blog answers questions your consumers may have, it humanises your company and increases consumer trust

Whether you are a small company or a multi-national enterprise, blogging still remains a key aspect in the overall marketing strategy for your business. Find out how to supercharge your blog at our Advanced Blogging course with our expert trainer John W Hayes, author of  Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing, A Crash Course in Email Marketing for Small and Medium-sized Businesses and Bricks & Mortar Oughta: What Real World Businesses Can Learn from The Internet.