As a business owner, CEO, team leader or manager, can you say that your current training courses and programmes deliver on your expectations? Training requires an investment in resources, time and above all, money.  You know it makes sense to invest in training, but how do you evaluate its worth?

The right training can help to develop and reinforce skills needed within your workforce and statistics show that training makes you an attractive employer and aids in employee retention.

According to the latest global annual World’s Most Attractive Employers (WMAE) research from Employer Branding specialist Universum, business students ranked high future earnings as the most attractive attribute for an employer (49.1 percent), followed by professional training and development (43.8 percent).

The top-ranked employers, as identified by business students in 2019 were:

  • Google (Non-mover)
  • EY – Ernst & Young (3rd in 2018)
  • PwC – PricewaterhouseCoopers (6th in 2018)
  • Deloitte (Non-mover)
  • Apple (7th in 2018)
  • KPMG (5th in 2018)
  • Goldman Sachs (2nd in 2018)
  • Microsoft (10th in 2018)
  • J.P. Morgan (8th in 2018)

Can you match the training that your competitors are offering to make your business attractive to the best talent out there?

Soft Skills Matter

What’s interesting is that even in this technological age, soft skills remain some of the most sought-after attributes among employees. LinkedIn Learning’s 2020 Workplace Learning Report found that leaders in learning and development identified three soft skills as the highest-priority skills that workers need to learn in 2020 in order to succeed and advance at work. These are:

  1. Leadership and management
  2. Creative problem solving and design thinking
  3. Communication

Treat training your employees as an investment that will boost their confidence, increase job satisfaction and ultimately will make them feel ownership in the company and its success.