“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” …Leo Burnett
What’s the best of way of getting to know someone? Bombarding them with lots of facts and information that aren’t relevant to them? No – the best way is to start a conversation with them!
OK – you don’t have to start the conversation in quite the same way as the character Joey Tribbiani, played by Matt LeBlanc in Friends, but gone are the days of coming across as overbearing and formal.
Welcome to the new way of engaging with your clients.
Think about it! We are more likely to buy a product from someone who has gained our trust and with whom we can empathise.
Hints and Tips for Conversational Copywriting
- Don’t be condescending
- Show that you genuinely care about your customers
- Use a conversational tone to connect with the customer
- Put yourself in their shoes
- Establish trust
- Sound like a human being and not a robot
- Engage your readers with questions
- Use language they can relate to
- A bit of humour never goes amiss
- Remember, sometimes less is more
Think of conversational copywriting in terms of writing a novel:
- Ditch the corporate speak
- Show, don’t tell.
- Push benefits over features
- Write as if you are talking out loud
Your goal is to communicate – to share, inform and engage.
Put the human element back into your copywriting.
BC Training offer copywriting training courses with our expert trainers so that you or your employees can write copy that sells.