What exactly does curating content mean?
The definition, according to Wikipedia: Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.
However, we prefer to define it as sharing relevant content on a specific theme, topic or issue. So if you’re looking to build a follower base, curating content for social media is the way to do it.
Social media marketing isn’t all about promoting your own content. In order to grow your audience and become an authority in your niche, you’ll need to share a wide variety of content that interests your followers. It is important to make sure that you are curating content on a regular basis and also curating content on up-to-date topics.
If you’re the first person to tweet out a really great source consistently, people will begin to turn to you because they know you share thought provoking content. If they haven’t heard from you for a while, they will stop following.
The benefits of curated content are that it is cost and time efficient and that it can build new relationships.
Be careful though, because where you pull your sources from when you curate your content is incredibly important. There are tools that will help you stay on top of your content and to make sure that you are noticed by other content curators.
Social media requires a regular stream of expert reputable content. Build your audience and grow your brand the right way with successful content curation.
BC Training can show you the tips and tricks to content curation. Sign up today for a training session with one of our expert trainers. We can tailor a course specifically to the needs of your business to ensure you become noticed online. Content curation is an important marketing tool. Don’t miss out!