What is Employee Advocacy?
Essentially it is the promotion of an organisation or business by its staff members.
There are several different ways that employees can recommend a company’s product or services, but we will focus here on employee advocates who generate positive exposure and raise awareness for a brand through digital media or offline channels.
Social media is often the main medium for employee advocacy, but online assets can also include email, chat, forums, discussion boards and more.
It is a fact that when a business or brand puts a message out on social media, the perception among consumers is that it is advertising. Customers prefer to talk to people, so when an individual that someone knows and follows on social media puts out the same message, you can really boost engagement rates.
Asking staff members to share articles from your blog, photos or other types of content relating to your business can significantly improve your reach.
However, there is a lot more to social employee advocacy than just opening social media accounts and asking someone to manage it.
- Empower your employees to increase their competency in respective industry domains.
- Employee brand advocates can attract new business by sharing their expertise with their social media followers.
- Foster team collaboration among employees to share the most relevant social content consistently.
It doesn’t matter what size business or company you have, employee advocacy is the future of marketing.
If you need help in providing training courses for employee advocacy, contact BC Training Solutions Gibraltar. We can teach best practices for engagement, content creation and curation.
What are you waiting for? Start employee advocacy today and take your social media marketing to new heights!