Facebook recently announced a major update to Facebook Pages with a new design featuring the profile picture more prominently and doing away with the total amount of ‘Likes’.

Facebook Pages are used by celebrities, businesses, politicians and other public figures to interact with their fans and customers. The new Page experience is a way for them to build and connect with an audience and to manage their professional presence on Facebook.

When you switch to the new Page experience, all Page content, including posts, photos, videos, stories and groups that your Page is an admin of, will automatically move to your new Page. All your Page followers will also be transitioned to your new Page, and if your Page has a blue verification tick, that will also transfer to your new Page.

A big change with this update is the removal of ‘Likes’ for Pages. Facebook has shifted this to Followers and said:

“We are removing Likes and focusing on Followers to simplify the way people connect with their favourite Pages. Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base.”

Other key changes include:

  • Redesigned layout that’s simpler and more intuitive
  • Dedicated News Feed to discover and join conversations, follow trends, interact with peers and engage with fans
  • Easy navigation between personal profile and Pages
  • Updated task-based admin controls giving trusted Page admins full control or partial access
  • Actionable insights and more relevant notifications
  • Safety and integrity features to detect spam content and impersonator accounts

One of the reasons for these changes is to stop the spread of misinformation, offensive content or spam. The company said it’s getting better at detecting and filtering hate speech comments, violent, sexual, spam, fake accounts and phishing.

Blue verification ticks will also be more visible so that users can spot comments or posts from fake Facebook Pages or profiles. For example, a comment from a Page verified with a blue tick could appear higher in the comments section and News Feed.

You can find out more about the new Facebook Pages here:

https://www.facebook.com/business/help/NewPageExperience/