Social media is an ever changing marketing platform so it is important to make sure that you are optimising your social profiles in the run up to 2019.

Here are our top tips:

Make sure you’re using the right social media image sizes

Take a few minutes to make sure that your profile photo and your cover photos fall within the dimensions recommended for each platform; Facebook, Twitter, Instagram, LinkedIn

Make your profile photos consistent across all the different channels

Un-tag yourself from inappropriate posts – this will help to project a more professional image

Ensure your handles (usernames) are consistent across networks. It makes it easier for people to find you.

Add keywords to your profile for SEO – whatever your niche, make sure that you are discoverable in that particular field.

Make sure that you fill in every part of your bio with interesting and engaging information

Link to your other social media profiles

Make sure your links work

Include client and customer testaments and endorsements on all your different profiles

Showcase your best content with pinned posts

Start using hashtags # – these can help you to find a new audience and can also give people a way to find you

Use images – this is one of the best ways of increasing engagement with your posts

Optimising your social media profiles is the best way to reach new customers and maintain current ones, so it pays to make sure that you are creating great and engaging content, improving link building and enhancing user experience.

Contact BC Training Gibraltar for help with optimising your social profiles.