How long have you been running around like a headless chicken for, trying to improve your marketing strategy but not knowing where to turn?
Without a dedicated strategy you will end up like ‘Miracle Mike’, the chicken that lived for 18 months after its head had been cut off.
If you are a small business, you may not have the time and personnel to manage your online presence, but just how do you stay competitive in the digital marketing place while working within a strict budget?
BC Training Solutions Tips:
Search Engine Optimization (SEO)
SEO is essential for small businesses so that potential customers are able to find you when they are looking for a product or service like yours. Improving your SEO will help improve your visibility online by ensuring that new buyers can find you on search engines like Google. More people now do most of their searching through a mobile device. Focusing on mobile SEO is important and is only going to become more so. Nowadays, SEO is influenced by context rather than just keywords so think about including compelling graphics, videos and even some audio content.
The competition is tough out there! Have you got a content marketing strategy? By developing your content marketing, you can create new touch points that allow you to build trust and foster relationships that lead to lifelong customers. Running out of ideas? Reuse some of the marketing that you have put out before, but repurpose it. Change text into graphics or make a video. You are only limited by your imagination.
Pay Per Click (PPC) advertising works as a great supplement to your organic search efforts, allowing you to drive relevant traffic to your site immediately. With the help of PPC advertising you can target your ads to users searching for specific search terms related to your products/services.
Facebook ads are all about getting your message in front of exactly the right segment of customers and potential clients. With Facebook advertising, you can work to reach new leads and customers, but be mindful how you go about this. Post regularly and with intent and then boost your posts using Facebook ads which will allow you to reach more people and get your Facebook page directly in front of your target audience quickly. Look out for our quick guide to Facebook Ads Quick blog post coming soon.
Social Media Marketing
The key to marketing through social media is to be authentic and to post quality content that will enable you to stay connected with leads and customers while expanding your reach online. One good tip is that spreading your efforts over too many channels can end up being a waste of time. Choose your platform to suit your target audience. The most popular social media platforms to consider currently are: Facebook, YouTube, Instagram, TikTok, Twitter, Pinterest and LinkedIn.
Email marketing is still relevant in 2021 and is a great way to stay in the mind of your customer base whilst also being affordable. Everyone uses email! It enables you to send triggered communications to relevant customer segments and straight into the inbox of potential customers.
Get in touch with BC Training Solutions and we can help you to implement marketing strategies that will grow your small business.