How long have you been running around like a headless chicken for, trying to improve your marketing strategy but not knowing where to turn?
Without a dedicated strategy you will end up like ‘Miracle Mike’, the chicken that lived for 18 months after its head had been cut off.
If you are a small business, you may not have the time and personnel to manage your online presence, but just how do you stay competitive in the digital marketing place while working within a strict budget?
BC Training Solutions Tips:
Search Engine Optimization (SEO)
SEO is essential for small businesses so that potential customers are able to find you when they are looking for a product or service like yours. Improving your SEO will help improve your visibility online by ensuring that new buyers can find you on search engines like Google.
Have you got a content marketing strategy? By developing your content marketing, you can create new touch points that allow you to build trust and foster relationships that lead to lifelong customers.
Pay Per Click (PPC) advertising works as a great supplement to your organic search efforts, allowing you to drive relevant traffic to your site immediately. With the help of PPC advertising you can target your ads to users searching for specific search terms related to your products and services.
With Facebook advertising, you can work to reach new leads and customers, but be mindful how you go about this. Post regularly and with intent and then boost your posts using Facebook ads which will allow you to reach more people and get your Facebook page directly in front of your target audience quickly.
Social Media Marketing
The key to marketing through social media is to be authentic and to post quality content that will enable you to stay connected with leads and customers while expanding your reach online.
Email marketing is a great way to stay in the mind of your customer base and is also cost-effective. It enables you to send triggered communications to relevant customer segments and straight into the inbox of potential customers.
Get in touch with BC Training Solutions and we can help you to implement marketing strategies that will grow your small business.