Mastering Sales Objections & Customer Service

What is the Boomerang Technique? Essentially it is hurling a buyer’s objection back as a reason for buying your product.

This is a classic sales method that turns a customer’s objections for not accepting the sales pitch and buying the product into one which strengthens the probability of winning the sale that can result in an immediate purchase. If, for example, a buyer objects that he or she cannot afford the item, the Boomerang Technique will turn that objection round and say: ‘But can you afford not to buy it?”

Essentially, using the analogy of a boomerang which returns to the person who threw it, a sales person can use the arguments put forward, and turn them around by using what they say and agreeing that they are correct in their assumptions.

Selling can be fascinating, however not all salespeople are ready to handle objections. Closing a sale can sometimes be a hard task and is often cited as an art form because each sale will be different.

BC Training’s ‘Mastering Sales Objections & Customer Service’ training course will allow you to understand how to apply the Boomerang Technique to enable you to turn around customer objections into reasons for making an immediate purchase.

Amongst the topics covered will be the ‘Ben Franklin Balance Sheet’ – a decision-making tool that is one of the classic sales tactics used to close a sale. Customers and clients often hesitate on making decisions because they don’t see the answer clearly. The ‘Ben Franklin Balance Sheet’ strategy can help them see the benefits.

Do you need to change your selling tactics? Try the Boomerang Technique, negotiate your customer’s concerns and close those sales!

Another exciting addition to BC Training’s portfolio of training courses, ‘Mastering Sales Objections & Customer Service’ is available as a Zoom training course.