According to the The Content Marketing Institute, an online resource for information on all things content marketing related, it is:
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
The important aspect of the above quote is the word ‘valuable’. Share ‘valuable’ knowledge and you will entice the right sort of people to your business. Think of Content Marketing as helping people, not selling to them, and your target audience will learn about you as a brand, your products and services, and your expertise.
Content Marketing is so important for all businesses. Research has shown that companies who create consistent marketing content, experience conversion rates that are nearly 6 times higher than their competitors who don’t focus on content marketing.
If you have already been using Content Marketing to heighten the profile of your business, you may need to update the strategies and tools that you have been using. Now audio/visual content is leading the way with more videos, livestreaming and webinars amongst the latest trends. Video has become a key component of successful marketing strategies that drives potential customers to your business.
Find out more about this useful digital marketing strategy at our Content Marketing Workshops
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